Comment by mladenkovacevic

No, no, no you guys don't understand. This is not a cheap rip-off. It's an homage and the Swiss will be honoured that their famous clock has been elevated to the high-art status of Apple design and innovation. The critical eye of an average iPhone user will appreciate the fine craftsmanship & precision of the painstaking work that went into translating the iconic clock into an exact digital replica.