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Comment by dreamcompiler

> The McDonald’s-backed company Plexure sells surveillance data on you to vendors, who use it to raise the price of items when they think you’ll pay more.

Finally I understand why when the McDonalds app was introduced it asked for permission to access my contacts. Of course I refused and deleted the app immediately. But to this day whenever I go to the McDonalds drive-thru the first question they ask is "Are you using the app today?"

McDonalds seems to care so much about their app that I wonder if selling personal information makes them more money than selling hamburgers.

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