I’m a big fan of NPR and the quality of their journalism.
But it’s always struck me as odd that their frequent pledge drives suggest the ads they run don’t actually cover their costs.
In effect, each 30-second pledge driver must generate more revenue than a 30-second sponsor ad — which seems like a flaw in their revenue model, where donations are more valuable per minute than their core revenue generating business model.
But it’s always struck me as odd that their frequent pledge drives suggest the ads they run don’t actually cover their costs.
In effect, each 30-second pledge driver must generate more revenue than a 30-second sponsor ad — which seems like a flaw in their revenue model, where donations are more valuable per minute than their core revenue generating business model.