IKEA likes to find ways to get you into their physical stores because they know you’re going to end up buying more than just the items you came for.
So they have a website that sort of teases you, but isn’t actually good enough to replace the physical stores.
You’ll start on the website, but get frustrated with it and eventually just drive over to IKEA to find the items you want. And you’ll also come home with some candles, picture frames, and a couple packs of frozen meatballs.
So they have a website that sort of teases you, but isn’t actually good enough to replace the physical stores.
You’ll start on the website, but get frustrated with it and eventually just drive over to IKEA to find the items you want. And you’ll also come home with some candles, picture frames, and a couple packs of frozen meatballs.