I doubt if the ads are working better. I suspect their measurement approaches related to ads effectiveness is wrong.
If we are just measuring viewing of an ad as positive, then obnoxious ads will be viewed and thought to be effective. But the emotional response would be the opposite (getting annoyed instead of getting interested). I think for the company placing the ad it is a net negative.
If we are just measuring viewing of an ad as positive, then obnoxious ads will be viewed and thought to be effective. But the emotional response would be the opposite (getting annoyed instead of getting interested). I think for the company placing the ad it is a net negative.