There is a limit how much satellites LEO/GEO can hold unless every satellite has perfect dodging system. Called as Kessler syndrome [1], and one estimate is around 70k satellites. So it is a race who can get the most satellites orbiting, because after a certain point, there is no "space" anymore, and anyone who tries to launch after that point, will be blamed for destroying the satellites of the others. Winner takes all.
[1]: https://en.wikipedia.org/wiki/Kessler_syndrome