I think you may be missing the mark on your conclusions for why your products had difficulty acquiring paid users.
People still pay for software, but for high stakes problems like finding a new job, managing your mental health, or caretaking an aging parent, etc. taking the leap on a not quite fully baked product offering seems unrealistic.
Also with Skritter you used a completely different customer acquisition strategy. Longform blog content + SEO is a way different beast than SEM.
People still pay for software, but for high stakes problems like finding a new job, managing your mental health, or caretaking an aging parent, etc. taking the leap on a not quite fully baked product offering seems unrealistic.
Also with Skritter you used a completely different customer acquisition strategy. Longform blog content + SEO is a way different beast than SEM.