I think this article really misses the root cause. Take cellphones, for example. In the early 2000s there was a "Cambrian explosion" of cellphone designs as makers tried to figure out what would work best. It's easy to wax nostalgic for all the various flip phones/slide-out phones/"twist" phones, etc., but the fact is the "glass slab" really ended up working best - it has a lot fewer components to wear, and the lack of physical controls means that apps have lots of freedom to make full use of the screen. The glass slab design won out over all the others.
If anything, so much design (and not just industrial) seems boring today because everything seems to converge to the "optimal" design much faster. Cars had all these wacky designs in the 50s and 60s because we hadn't yet optimized for things like aerodynamics. When I first saw the "modern farmhouse" housing design in my city, I thought "that looks nice" - now it makes me gag because I see them everywhere, with insane prices to boot.
The Internet has caused, in many ways, a reduction of individual markets and "winner take all" economics, and that includes design. Much has already been written about how many logos all look the same now, e.g. https://www.sublimio.com/why-are-all-fashion-logos-becoming-...
If anything, so much design (and not just industrial) seems boring today because everything seems to converge to the "optimal" design much faster. Cars had all these wacky designs in the 50s and 60s because we hadn't yet optimized for things like aerodynamics. When I first saw the "modern farmhouse" housing design in my city, I thought "that looks nice" - now it makes me gag because I see them everywhere, with insane prices to boot.
The Internet has caused, in many ways, a reduction of individual markets and "winner take all" economics, and that includes design. Much has already been written about how many logos all look the same now, e.g. https://www.sublimio.com/why-are-all-fashion-logos-becoming-...