I haven’t bought a car in a hot minute but those options usually also included different in-dash displays, etc. If Ford standardized the hardware, eliminated the option, and bumped the sticker, nobody would bat an eye and they would capture that revenue from every buyer, not only the ones who choose to subscribe.
It feels like such an obvious win that I know I must be missing something, I just don’t know what it could be.
It feels like such an obvious win that I know I must be missing something, I just don’t know what it could be.