I’ve always wondered why manufacturers don’t just bump the sticker up by whatever the estimated LTV of these subscriptions would be. If you want to buy a new F-150, there’s functionally no difference between paying e.g. $52,500 instead of $51,250 and as a bonus Ford gets to avoid headlines like this.
Maybe the long-term goal is to push more people toward direct leasing?
Maybe the long-term goal is to push more people toward direct leasing?