Comment by sanex

I don't think people understand the price we pay for these ads. Companies _generally_ are going to operate so they don't lose money. In an industry I am familiar with, I booked someone to clean my home. The total cost was somewhere around $350, about 125 of that went to the actual person cleaning the house. The rest went to a combination of google for the ad and the company I booked through. This industry generally has a 35% marketing expense (sometimes way more) so somewhere around $75 of what I paid to get my house cleaned went to Google. How much better of a job could have been done if the cleaner got a 60% raise? How much better would the local economy be if all of that money stayed local?