> I don’t know why any non-Prime customer would want to sign up
At least for me, it's easy -- the Prime credit card, which has no extra fee beyond Prime itself. I get 5-7% back, instead of the 1-2% with my other credit cards. It literally pays for itself and more over the course of a year. The faster shipping is just a bonus.
And I'm not buying junk I don't need either. It's literally just regular toiletries, my normal grocery shopping at Whole Foods (also 5% off), and then just replacing all the things in my home when they wear out or break -- kitchen things, bedding, electronics, and so forth. All things that are usually cheaper on Amazon than anywhere else anyways. (I still use Target.com for things that are cheaper there.)
At least for me, it's easy -- the Prime credit card, which has no extra fee beyond Prime itself. I get 5-7% back, instead of the 1-2% with my other credit cards. It literally pays for itself and more over the course of a year. The faster shipping is just a bonus.
And I'm not buying junk I don't need either. It's literally just regular toiletries, my normal grocery shopping at Whole Foods (also 5% off), and then just replacing all the things in my home when they wear out or break -- kitchen things, bedding, electronics, and so forth. All things that are usually cheaper on Amazon than anywhere else anyways. (I still use Target.com for things that are cheaper there.)