I would love to see trademark law changed to ban this practice. Google, etc should not be allowed to, in effect, charge money to avoid having one’s trademark become a search term for a competitor.
Paying for ad slots to raise brand awareness is one thing, but a search for a trademark should resolve first to a valid holder of that trademark.
Paying for ad slots to raise brand awareness is one thing, but a search for a trademark should resolve first to a valid holder of that trademark.