Comment by Lucasoato

In Italy something similar is happening: they have split the football game rights among different competitors, so that if you want to watch every game you have to spend >100€ monthly (that's very high for our economy). To this, add the facts that there has been a major hit to illegal streaming piracy and that football games are getting extremely boring in our country (compared to the Premier League or our Serie A of twenty years ago). The major effect of this is that newest generations aren't giving a shit anymore about football, much less than their parents and grandparents. These people are trying to milk a cow that will be dry in less than 5 years, unless a major revolution happens in FIGC (Italian Football Federation).