The claim that big US companies “cannot explain the upsides” of AI is misleading. Large firms are cautious in regulatory filings because they must disclose risks, not hype. SEC rules force them to emphasise legal and security issues, so those filings naturally look defensive. Earnings calls, on the other hand, are overwhelmingly positive about AI. The suggestion that companies only adopt AI out of fear of missing out ignores the concrete examples already in place. Huntington Ingalls is using AI in battlefield decision tools, Zoetis in veterinary diagnostics, Caterpillar in energy systems, and Freeport-McMoran in mineral extraction. These are significant operational changes.
It is also wrong to frame limited stock outperformance as proof that AI has no benefit. Stock prices reflect broader market conditions, not just adoption of a single technology. Early deployments rarely transform earnings instantly. The internet looked commercially underwhelming in the mid-1990s too, before business models matured.
The article confuses the immaturity of current generative AI pilots with the broader potential of applied AI. Failures of workplace pilots usually result from integration challenges, not because the technology lacks value. The fact that 374 S&P 500 companies are openly discussing it shows the opposite of “no clear upside” — it shows wide strategic interest.
It is also wrong to frame limited stock outperformance as proof that AI has no benefit. Stock prices reflect broader market conditions, not just adoption of a single technology. Early deployments rarely transform earnings instantly. The internet looked commercially underwhelming in the mid-1990s too, before business models matured.
The article confuses the immaturity of current generative AI pilots with the broader potential of applied AI. Failures of workplace pilots usually result from integration challenges, not because the technology lacks value. The fact that 374 S&P 500 companies are openly discussing it shows the opposite of “no clear upside” — it shows wide strategic interest.