Watching that video, the first thought I have is "So much engineering and I still need to buy a phone case with my new phone?"
I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height.
I would be really curious to hear the internal debate at Apple wrt design tradeoffs + durability. E.g. how much of the iPhone design is only possible because Apple is assuming the average person will have a case on their phone.
I wouldn't be surprised if the typical consumer would be more impressed by "No Case Required iPhone" compared to "Skinniest and lightest iPhone yet!".
I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height.
I would be really curious to hear the internal debate at Apple wrt design tradeoffs + durability. E.g. how much of the iPhone design is only possible because Apple is assuming the average person will have a case on their phone.
I wouldn't be surprised if the typical consumer would be more impressed by "No Case Required iPhone" compared to "Skinniest and lightest iPhone yet!".