There is some help text when clicking on the current goal amount:
> If an organiser turns on automated goal setting, GoFundMe adjusts their goal automatically based on the fundraiser’s characteristics and performance. You can see the goal history if GoFundMe has ever made automatic updates.
> To help the organiser reach their goal, we start them at a lower goal and adjust it as donations come in.
> If an organiser turns on automated goal setting, GoFundMe adjusts their goal automatically based on the fundraiser’s characteristics and performance. You can see the goal history if GoFundMe has ever made automatic updates.
> To help the organiser reach their goal, we start them at a lower goal and adjust it as donations come in.