Suspect this is another surface they want to play around with as a gateway into an AI/ChatGPT like experience.
Google have wanted to get people out of the web and into an app for a long time and have mostly failed because traditional search is so tied to the open web.
AI Search is a lot less tied to the open web (for better or worse) and so apps make a lot more sense.
Google have wanted to get people out of the web and into an app for a long time and have mostly failed because traditional search is so tied to the open web.
AI Search is a lot less tied to the open web (for better or worse) and so apps make a lot more sense.