I'm not sure if you can count this as a startup, but I bought my King-sized Sleep Innovations (memory foam) mattress with Amazon Prime for $530. And if I wanted the less-think 10" one, it would be $400.
The damn thing was ~100lbs in a giant box, and I got it shipped to me free. It's super comfortable and well worth the money - remember you sleep for like 25% of your life.
Mattresses seem like less of a specialty-item than eye glasses, so I wonder if big online retailers like Amazon can just cut out the middle man and service 80-90% of customers?
http://www.amazon.com/Sleep-Innovations-12-inch-Memory-Mattr...
The damn thing was ~100lbs in a giant box, and I got it shipped to me free. It's super comfortable and well worth the money - remember you sleep for like 25% of your life.
Mattresses seem like less of a specialty-item than eye glasses, so I wonder if big online retailers like Amazon can just cut out the middle man and service 80-90% of customers?