This must have taken them a really long time. That worries me, don't they have other things to do? If engineers have so much free time that they can work on nice & fun things like this that aren't totally necessary, they must have overhired (which is wasteful and a sign of impending layoffs) or they don't have enough actual work to do (which is a sign the company is stagnating).
Or the time and money required to do this is coming out of a very large advertising bucket. In which case my gut is still not cool with it, but I don't know enough about advertising to make a judgment on if this is a waste of money.
Or the time and money required to do this is coming out of a very large advertising bucket. In which case my gut is still not cool with it, but I don't know enough about advertising to make a judgment on if this is a waste of money.