> It’s not a big enough slice for them to want to chase.
Typical strat for them is not to be first with an innovation, but to wait and work out the kinks enough that they can convince people that the tradeoffs are well worth making. Apple wouldn't be chasing that existing slice, they'd be trying to entice a larger share of their customers to upgrade faster.
Typical strat for them is not to be first with an innovation, but to wait and work out the kinks enough that they can convince people that the tradeoffs are well worth making. Apple wouldn't be chasing that existing slice, they'd be trying to entice a larger share of their customers to upgrade faster.