"Impossibly thin" is right in line with Patrick McGee's "Apple in China" who argues that the main reason for Apple's designs is to keep imitators at bay by introducing manufacturing challenges that only they can meet. Indeed impossible at the time of release. One generation after the other. He estimates this gains them about 6 months of headway. Tough world.
(Yes, to be fair, there is more to this new phone than just "impossibly thin".)
(Yes, to be fair, there is more to this new phone than just "impossibly thin".)