That's not how revenue is determined. Revenue is determined by, well, revenue.
You can lose market share and increase revenue if the market is growing fast enough.
If you measure market share by units moved (as many markets are measured), you can raise prices and increase revenue despite lower unit sales and lost market share.
You can lose market share and increase revenue if the market is growing fast enough.
If you measure market share by units moved (as many markets are measured), you can raise prices and increase revenue despite lower unit sales and lost market share.