Solution for my kids was buy or borrow whatever books they show interest in.
If they like reading comics, then get a stack of comics.
I allowed them to stay up later (if they want) but the condition is that time only can be used for reading. They really enjoyed that and it helped.
In time they traded the comics to fiction novels and their reading ability kept improving.
They now get books from the library on their own and read quite a lot for their age. No parental pressure needed, they are addicted.
If they like reading comics, then get a stack of comics.
I allowed them to stay up later (if they want) but the condition is that time only can be used for reading. They really enjoyed that and it helped.
In time they traded the comics to fiction novels and their reading ability kept improving. They now get books from the library on their own and read quite a lot for their age. No parental pressure needed, they are addicted.