I work in the media space. AI is absolutely ripping through film, TV, and advertising.
Several medium sized studios I've talked with are bidding $50k for projects (eg. Netflix, HBO, Proctor & Gamble are typical clients) they used to bid $400k on, and they're winning more contracts. They don't need to shoot in person in Venice for pharma ads or animate elaborate TV show intros anymore.
This is having a huge impact to the fundamentals of how they do business. They haven't laid anyone off yet, but they're talking about the ramifications if this gets cheaper.
Several medium sized studios I've talked with are bidding $50k for projects (eg. Netflix, HBO, Proctor & Gamble are typical clients) they used to bid $400k on, and they're winning more contracts. They don't need to shoot in person in Venice for pharma ads or animate elaborate TV show intros anymore.
This is having a huge impact to the fundamentals of how they do business. They haven't laid anyone off yet, but they're talking about the ramifications if this gets cheaper.