Built a side project called INFORMS, basically forms + lead attribution.
I noticed marketers spend $$$ on ads but still can’t answer the basic: “Which channel brought this lead?”
With INFORMS, every form submission comes with the user’s journey and source out of the box. No GA setup, no tagging headache.
I noticed marketers spend $$$ on ads but still can’t answer the basic: “Which channel brought this lead?” With INFORMS, every form submission comes with the user’s journey and source out of the box. No GA setup, no tagging headache.
Curious what folks here think.