Language matters. I actually really like what Stallman does. You need this kind of thing to counteract repeated exposure to marketing material. It's similar to the Dave Ramsey situation IMO. Dave Ramsey's advice is objectively bad but you need something to be repeated as an alternative to the credit ads people hear multiple times a day.
These simple repeated ideas slowly absorb into people's subconscious.
These simple repeated ideas slowly absorb into people's subconscious.