Here are some more thoughts...
Core product health
Based on a key goal to enable the virtuous cycle "Meaningful content --> More engagement --> More $"
* Content health ("quality"): Keeps content creators on their game even up their game to generate more content, more personalized content, and perhaps more interesting content
* Content quantity (#): Makes all of us up our game and become better content creators
* Super personalization: Produce just the content on-demand that can get engagement. It's likely already happening
Core product growth
* A hedge in case they have content inventory challenges or AI is able to produce better content than creators
* FB/WA/IG? growth means targeting more and more local businesses with new services e.g. chatbot for SMBs
* Search: Chatbot/answerbot is a thing. Wean some Google Search traffic and keep it within their ecosystem
Company health and longevity
* AI-based automation and efficiency for great number of use cases
* It's great marketing, attracts talent, and enhances the brand
* Finally, as a tech company, cannot not invest meaningfully in the next great new tech trend
It's a win any way they look at it.
edit: formatting
Core product health
Based on a key goal to enable the virtuous cycle "Meaningful content --> More engagement --> More $" * Content health ("quality"): Keeps content creators on their game even up their game to generate more content, more personalized content, and perhaps more interesting content
* Content quantity (#): Makes all of us up our game and become better content creators
* Super personalization: Produce just the content on-demand that can get engagement. It's likely already happening
Core product growth
* A hedge in case they have content inventory challenges or AI is able to produce better content than creators
* FB/WA/IG? growth means targeting more and more local businesses with new services e.g. chatbot for SMBs
* Search: Chatbot/answerbot is a thing. Wean some Google Search traffic and keep it within their ecosystem
Company health and longevity
* AI-based automation and efficiency for great number of use cases
* It's great marketing, attracts talent, and enhances the brand
* Finally, as a tech company, cannot not invest meaningfully in the next great new tech trend
It's a win any way they look at it.
edit: formatting