Running a PDS server for yourself and a few friends is not very expensive afaik, but there's also not much benefit to doing so, because the point of the PDS is to have a clean separation between your own data and the rest of the network.
The expensive things in ATProto are the Relay (crawls/listens to PDSs to produce the firehose) and the AppView (keeps a DB of all posts/likes/etc to serve users' requests). Expensive at scale anyway; if you want your own small network for hosting non-Bluesky posts (like WhiteWind's longer character limit), the event volume will be manageable.
For a lot of stuff though ATProto is built in a way that you shouldn't have to host your own; you can implement your own algorithmic feed that reads from the Bluesky Relay's firehose, or your own frontend that still gets data from the Bluesky AppView.
The expensive things in ATProto are the Relay (crawls/listens to PDSs to produce the firehose) and the AppView (keeps a DB of all posts/likes/etc to serve users' requests). Expensive at scale anyway; if you want your own small network for hosting non-Bluesky posts (like WhiteWind's longer character limit), the event volume will be manageable.
For a lot of stuff though ATProto is built in a way that you shouldn't have to host your own; you can implement your own algorithmic feed that reads from the Bluesky Relay's firehose, or your own frontend that still gets data from the Bluesky AppView.