Comment by jkaplowitz

Presumably way the same as .google and all the other special-purpose organization-specific domains.

Blame ICANN for allowing any public or private organization who can meet the requirements to buy and operate a gTLD back in 2012: https://newgtlds.icann.org/en/applicants/global-support/faqs...

And as per another comment in this thread, they’re doing another round of this in 2026: https://news.ycombinator.com/item?id=45068328