Easily explained: when times are tough, delivering growth naturally is hard. Squeezing the customer is the lowest hanging fruit.
Sure, long term reputation is severely damaged, but why would decision makers care? Product owners interests are not aligned with interests of the company itself. Squeeze the customer, get your miniscule growth, call it "unlocking value", get your bonus, slap it onto your resume and move on to the next company. Repeat until retirement.
Sure, long term reputation is severely damaged, but why would decision makers care? Product owners interests are not aligned with interests of the company itself. Squeeze the customer, get your miniscule growth, call it "unlocking value", get your bonus, slap it onto your resume and move on to the next company. Repeat until retirement.