lets take optimizing a facebook ad for increasing paid traffic.
1. take 50 images all else equal, put budget against the 50 ads, find top 5
2.take 50 headlines, rotate against top 5 images all else equal. determine highest performing picture headline combo by CTR.
... rotate in variations of body test, rotate in coloured borders on images...
Now, build an audience of facebook users using demographics, interests, job titles, pages liked.
This is procedural, and a better starting point that will save you thousands of dollars in paid traffic.
1. take 50 images all else equal, put budget against the 50 ads, find top 5
2.take 50 headlines, rotate against top 5 images all else equal. determine highest performing picture headline combo by CTR.
... rotate in variations of body test, rotate in coloured borders on images...
Now, build an audience of facebook users using demographics, interests, job titles, pages liked.
This is procedural, and a better starting point that will save you thousands of dollars in paid traffic.