Auto journalists keep repeating in the same deadpan voice as the brainwashed soldiers from The Manchurian Candidate that Americans exclusively want big vehicles. It's not that there isn't some truth in that but the real truth is that (a) the publications won't get any chance to review vehicles if they don't toe the line [1] and (b) since the 1970s if you went to an American car dealer trying to buy a size S car they would try to sell you an L, looking for a size L they would try to sell you an XXL, etc. I remember going to car dealerships with my dad, there was a brief moment after the 2008 financial crisis that this wasn't the case, but by 2015 the major Japanese brands of Honda and Toyota were doing the same.
[1] One take on the fall of Intel was that they were "high on their own supply" for the last 15 years and journalists were too intimidated to tell them they were wrong with the exception of Charlie Demerjian
[1] One take on the fall of Intel was that they were "high on their own supply" for the last 15 years and journalists were too intimidated to tell them they were wrong with the exception of Charlie Demerjian