I think lot of this brand analysis misses an important point… This change makes the real estate these locations occupy much more fungible. Instead of customized old-timey looking storefronts and dining spaces packed with knickknacks, by making the branding more bland these locations can be much more easily converted or sold to other businesses that also fit inside a grey/beige box and hang a roughly rectangular sign on the front of the building.
The days are numbered for boomer nostalgia based brands. One of these days those restaurants are going to be something else. PE deals years ago started the work of decoupling a stale old brand from the valuable real estate.
Who cares about selling millions of dollars less in bad food when you can access billions of dollars more in real estate value.
The days are numbered for boomer nostalgia based brands. One of these days those restaurants are going to be something else. PE deals years ago started the work of decoupling a stale old brand from the valuable real estate.
Who cares about selling millions of dollars less in bad food when you can access billions of dollars more in real estate value.
See also: https://www.nashvillepost.com/business/retail/cracker-barrel...