Back when there was a lot of 4x3 on TV, 20 years ago, my parents had their TV set to auto stretch. Why?
Because they felt they were being ripped off, with all that unused space. They paid for widescreen!
Didn't matter that people looked all fat in the face, or that the effect was logarithmic near the edges. A car driving by got wider as it neared the edge of screen!
Nope, only mattered it was widescreen now.
And until I mentioned it, they did not even notice.
When I thought of it, I realised this sort of matches everything. Whether food, or especially politics, nuance is entirely lost on the average person.
I feel, as a place for tech startups, we should realise this. If you plan to market to the public, just drop the nuance. You'll save, be more competitive, and win.
Because they felt they were being ripped off, with all that unused space. They paid for widescreen!
Didn't matter that people looked all fat in the face, or that the effect was logarithmic near the edges. A car driving by got wider as it neared the edge of screen!
Nope, only mattered it was widescreen now.
And until I mentioned it, they did not even notice.
When I thought of it, I realised this sort of matches everything. Whether food, or especially politics, nuance is entirely lost on the average person.
I feel, as a place for tech startups, we should realise this. If you plan to market to the public, just drop the nuance. You'll save, be more competitive, and win.