Sentiment analysis, nuanced categorization by issue, detecting new issues, tracking trends, etc, are the bread and butter of any data team at a f500 call center.
I'm not going to say every project born out of that data makes good business sense (big enough companies have fluff everywhere), but ime anyway, projects grounded to that kind of data are typically some of the most straight-forward to concretely tie to a dollar value outcome.
I'm not going to say every project born out of that data makes good business sense (big enough companies have fluff everywhere), but ime anyway, projects grounded to that kind of data are typically some of the most straight-forward to concretely tie to a dollar value outcome.