I remember reading a book on web usability well over a decade ago, and one of the things it pointed out was how Google ensured that the links you wanted to click were "above the fold" --- not ads, but honest-to-goodness search results.
Recently, after they added AI-generated search responses (which seem to be wrong a considerable percentage of the time, at least for things I search for), and the inlining of ads to the search results page, I've found I have to scroll at least a full screen height to actually get to the search results a significant portion of the time.
The level of blindness to user experience at Google that has allowed the state of search to get to this level is staggering.
Recently, after they added AI-generated search responses (which seem to be wrong a considerable percentage of the time, at least for things I search for), and the inlining of ads to the search results page, I've found I have to scroll at least a full screen height to actually get to the search results a significant portion of the time.
The level of blindness to user experience at Google that has allowed the state of search to get to this level is staggering.