I don't understand the point of "fake meat" burgers. Like, there are so many good recipes and ingredients out there that don't try to mimic meat and are still good and tasty. Look at Indian food, for instance. They sure found a way to make pulses and other humble ingredients tasty and delicious. Or the many Mediterranean dishes that just happen to be vegan or vegetarian, but are meatless because they simply were good enough like that.
I think fake meat wasn't really about "getting people to eat less meat", it was based on the expectation that the average person only wants to eat the same exact thing they ever did without ever widening their culinary horizons. The only problem is, that a person that's open enough to try fake meat is probably open minded enough to try new things in general, including foods that aren't served between two slices of bread.
The people that stubbornly refuse to vary their diets often won't try new stuff anyway
I think fake meat wasn't really about "getting people to eat less meat", it was based on the expectation that the average person only wants to eat the same exact thing they ever did without ever widening their culinary horizons. The only problem is, that a person that's open enough to try fake meat is probably open minded enough to try new things in general, including foods that aren't served between two slices of bread.
The people that stubbornly refuse to vary their diets often won't try new stuff anyway