Well, why would a consumer submit themselves to such a system when they can run their appliances directly?
Additionally, that pricing mechanism doesn't work for reasons outlined in the article, it will actually concentrate energy consumption when consumers delegate activation of devices to a controller that automatically starts it at the moment of lowest cost.
Furthermore, when devices like electric vehicles become even more prevalent, we need some kind of balancing mechanism because of grid capacity, and traditional pricing is not it.
Additionally, that pricing mechanism doesn't work for reasons outlined in the article, it will actually concentrate energy consumption when consumers delegate activation of devices to a controller that automatically starts it at the moment of lowest cost.
Furthermore, when devices like electric vehicles become even more prevalent, we need some kind of balancing mechanism because of grid capacity, and traditional pricing is not it.