I think that we cannot separate it from amount of free cash people have. Inflation, layoffs, etc. People simply want to limit their spending on less important things.
It just has to be cheap enough and you have to have enough free time to pay for media. Not something you can do when your utilities and taxes are 100% up from 3 years ago and you’re constantly boarded with layoff news.
It just has to be cheap enough and you have to have enough free time to pay for media. Not something you can do when your utilities and taxes are 100% up from 3 years ago and you’re constantly boarded with layoff news.