When you start at the wrong premise, you typically end up in the wrong place.
The premise is that credit cards (visa / Mastercard) is broken. When actually it works really well.
For starters it works everywhere. Online. IRL. In my home country, in foreign lands.
Secondly it costs the consumer nothing. The cost goes to the merchant. If anything the customer gets rewards.
Merchants might pay 3%, (and ultimately yes, that's in the price of goods) but checkout "just works". They're in the "get paid" business, not the "teach customer new system" business. They'll accept new payment options (which the POS) just provides. But they don't drive the market.
Fixing Visa doesn't work because the people that matter don't think it's broken.
The premise is that credit cards (visa / Mastercard) is broken. When actually it works really well.
For starters it works everywhere. Online. IRL. In my home country, in foreign lands.
Secondly it costs the consumer nothing. The cost goes to the merchant. If anything the customer gets rewards.
Merchants might pay 3%, (and ultimately yes, that's in the price of goods) but checkout "just works". They're in the "get paid" business, not the "teach customer new system" business. They'll accept new payment options (which the POS) just provides. But they don't drive the market.
Fixing Visa doesn't work because the people that matter don't think it's broken.