I’ve created a few "daily puzzle" games (e.g., [0] and [1]), and it still surprises me when I meet a random stranger who occasionally plays them. Even now, I can’t quite explain why people keep coming back to the site every day.
But maybe for many, it's just a small daily ritual to distract for a few minutes.
[0] https://mathlegame.com/ [1] https://colorguesser.com/