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Comment by ricardobeat

Writing your own logic to handle flags is trivial at first, especially if you're running a monolithic app, but quickly grows in complexity:

- distributing flags to multiple services

- broadcasting updates

- caching rules

- audit logs

- product, not eng, will start managing the flags at some point and needs easy access

- custom logic for gradual rollouts, A/B testing

- custom attributes support (used in evaluation)

- managing multi-variant flags

- supporting multiple platforms (backend, frontend, native apps, services, jobs) and evaluation strategies (eager server-side evaluation vs shipping a client-side engine)

There are quite a few open-source options like Growthbook, Flagsmith, go-feature-flag, and Unleash that you can check out for comparison.

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