Well, as we speak, Apple is still one of the most valuable companies in the world, shareholder-value-wise and (most importantly) consumer-preference-wise.
So, being an absolute Apple-skeptic, I don't blame them for not having a crystal-clear future direction right now. VR/AR? Nah, probably not happening. AI? Probably huge, but in which direction? Who knows? And they've got products in all these markets, just not obviously compelling ones.
So, a holding pattern is more than warranted at this point. Will this allow anyone to bypass Apple? Possibly, but the chance/hope of Apple front-running everyone else is definitely still alive.
So, being an absolute Apple-skeptic, I don't blame them for not having a crystal-clear future direction right now. VR/AR? Nah, probably not happening. AI? Probably huge, but in which direction? Who knows? And they've got products in all these markets, just not obviously compelling ones.
So, a holding pattern is more than warranted at this point. Will this allow anyone to bypass Apple? Possibly, but the chance/hope of Apple front-running everyone else is definitely still alive.