Insisting on flaunting English spelling rules (by not starting a sentence with a capital letter) in a think piece is a dead giveaway that the author thinks too highly of themselves, and results in me automatically discounting whatever they're saying.
If I (and billions others) can be bothered to learn your damn language so we can all communicate, do us a service and actually use it properly, FFS.
If I (and billions others) can be bothered to learn your damn language so we can all communicate, do us a service and actually use it properly, FFS.