It's not really about the culture anymore. Software that requires maintenance — and most does — has a continuous development cost. As such, subscription is the most natural way to cover it.
On the other hand, we have software which has low maintenance cost, but sold for peanuts ($0-$10) in small quantities, so authors try to introduce alternative revenue streams.
As in, it's fair to pay continuously (subscription) for continuous work (maintenance), so I don't expect that to go away. Ads, though, yuck...
On the other hand, we have software which has low maintenance cost, but sold for peanuts ($0-$10) in small quantities, so authors try to introduce alternative revenue streams.
As in, it's fair to pay continuously (subscription) for continuous work (maintenance), so I don't expect that to go away. Ads, though, yuck...