Most people don't know how to use a computer well. Most people are just slightly above computer-illiterate. They were introduced to phones which have apps. Now in their minds that's how everything must be. Anything else induces fear into their minds.
While technically competent people might go:
"Oh neat, I don't even need to install an app, if I just put the website icon onto my home screen."
Most users are like: "Oh my god noooo! Not another way to do something! Aaaaa I cannot cope!" and panic.
While technically competent people might go:
"Oh neat, I don't even need to install an app, if I just put the website icon onto my home screen."
Most users are like: "Oh my god noooo! Not another way to do something! Aaaaa I cannot cope!" and panic.