> Apple is irrelevant in 3rd world countries. It is a luxury brand for millionaires. Doesn't have mass appeal.
Apple has 9% market share in Brazil. This is not irrelevant. It’s not a luxury thing for millionaires, but rather a status symbol for the middle class.
There’s this whole market of iPhone leasing plans where you get a new phone whenever Apple releases a new one, banks offering 21x installment payment plans to purchase iPhones, and a vibrant secondhand and refurbished market.
This 9% segment of the population can’t be ignored, specially considering the income inequality in the Brazilian society. They might not have a high credit card limit or due to lack of financial literacy, they want to avoid using credit cards, so they might prefer to use debit and PIX for daily transactions.
Apple has 9% market share in Brazil. This is not irrelevant. It’s not a luxury thing for millionaires, but rather a status symbol for the middle class.
There’s this whole market of iPhone leasing plans where you get a new phone whenever Apple releases a new one, banks offering 21x installment payment plans to purchase iPhones, and a vibrant secondhand and refurbished market.
This 9% segment of the population can’t be ignored, specially considering the income inequality in the Brazilian society. They might not have a high credit card limit or due to lack of financial literacy, they want to avoid using credit cards, so they might prefer to use debit and PIX for daily transactions.