It's a weird goal to me. Like, what's their end game here? Offer to manipulate the AI responses for ad money? Product placement in the summaries? I would hope those placements have to be disclosed as advertising, and it would immediately break trust in anything their AI outputs so surely that would only continue to harm them in the long run, no?
~57% of their revenue is from search advertising. How do they plan on replacing that?
~57% of their revenue is from search advertising. How do they plan on replacing that?