We use historical purchase data, as well as view history, traffic source, device type, etc.
Traffic source a lot of times is the most impactful. People coming from ads are often more in a browsing mindset, vs. people typing in the url directly have a higher purchase intent.
We don't have abandoned cart rate as a feature in our model, but actually might be something worth looking into adding.
Traffic source a lot of times is the most impactful. People coming from ads are often more in a browsing mindset, vs. people typing in the url directly have a higher purchase intent.
We don't have abandoned cart rate as a feature in our model, but actually might be something worth looking into adding.